James Etter | Sales / Manufacturing in Electrical Industry | Austin, Texas

James Etter is a dedicated professional specializing in sales and business development for Meta Power Solutions, a prominent leader in North America's manufacturing sector of liquid-filled transformers. The company is renowned for its expertise in designing, engineering, and manufacturing transformers for a broad spectrum of applications, ranging from solar energy projects to data centers, oil and gas operations, bitcoin mining, and utility companies. With a reputation as one of the most experienced and versatile manufacturers in the industry, Meta Power Solutions has become a trusted resource for clients during the most critical phases of their projects.

In his role at Meta Power Solutions, James excels in communicating with and solving problems for both existing and potential clients. His strong interpersonal skills are complemented by a genuine commitment to helping clients achieve their goals. He operates with the philosophy that "nobody cares how much you know until they know how much you care." He approaches every interaction, whether through a phone call, email, or in-person meeting, as an opportunity to build and strengthen relationships, making him an invaluable asset to the company.

Jim finds great satisfaction in the diversity of his sales and business development role. Each day presents new challenges and opportunities to assist clients across the country. His work involves significant travel to support the company's client retention and business development initiatives. The dynamic nature of his job, coupled with the chance to engage in creative problem-solving, contributes to his personal growth and success at Meta Power Solutions.

Early Life and Education

Born in Cincinnati, Ohio, Jim Etter spent the first few years of his life in his hometown, where he developed a lifelong love for the Cincinnati Reds, a team he still passionately supports. His childhood was marked by a series of relocations following his parents' divorce, and he lived in various states, including California, Texas, and Wyoming. During his high school years, he worked on his father's ranch, where he learned the value of hard work and developed a deep appreciation for the outdoors. He also participated in high school wrestling, showcasing his dedication and discipline early on.

Upon graduating from high school, James chose to serve his country by enlisting in the United States Navy, where he became a cryptologist for Naval Intelligence. In this role, he was responsible for collecting, processing, analyzing, and reporting real-time signal intelligence, a crucial task that required precision and attention to detail. He served for four years, stationed at ADF in Denver, Colorado, and Diego Garcia in the Indian Ocean. His service was marked by distinction, and he was honorably discharged in 1997.

Pursuit of Higher Education

After completing his military service, James Etter decided to further his education, supported by the Montgomery GI Bill, which provides financial assistance for education and training programs to eligible military personnel. He began his academic journey at Casper College in Wyoming, one of the largest and most comprehensive community colleges in the region. Seeking to broaden his horizons, he then transferred to Texas A&M University-Commerce, a well-respected institution known for its diverse academic offerings. Eventually, he completed his studies at Southwest Texas University, now known as Texas State University, in San Marcos. The university has a rich history, with notable alums including Lyndon B. Johnson, the 36th President of the United States.

Family Life and Personal Interests

Family holds a special place in Jim's life. He and his wife, Chantel, are proud parents to two young children, Raya, who is ten months old, and Greayson, who is four years old. He also has two children from a previous relationship: Cayman, who is in middle school in Austin, Texas, and is actively involved in basketball and baseball, and Taylor, who was a varsity softball player and is now attending Texas A&M University.

Jim has always been passionate about sports, a passion he has passed down to his children. He enjoys attending various sporting events, both as a fan and as a means to connect with clients. In his time, he plays basketball, appreciating the teamwork and strategy involved in the game. He also enjoys golfing, a sport introduced to him by his stepfather, which he values for its mental challenges and the focus it requires. Beyond these interests, he remains a devoted fan of the Denver Broncos, the Denver Nuggets, and all University of Texas collegiate sports, in addition to his beloved Cincinnati Reds.

Commitment to Giving Back

James Etter believes strongly in giving back to the community. He is an active supporter of organizations such as the Salvation Army and the i-5 Freedom Network, which focuses on disrupting human trafficking through education, training, and advocacy. His commitment to helping others is not new; during his time in the Navy, he volunteered with the Boys and Girls Clubs of America, a national organization dedicated to providing after-school programs for young people. This spirit of service continues to be a guiding force in his life, influencing both his personal and professional endeavors.